Financial estimations indicate that in the year 2020 alone the proceeds from online sales amounted to a whopping 4 trillion dollars. That is indicative of a vastly huge market. A market where you can be a part of.
So, it is quite clear that e-commerce is a very big market. But, you might already be running a pretty successful business outside of this area.
However, in this article we want to show you that no matter how successful your business might be, it can definitely benefit from an online store.
- Brand Awareness
The first reason that we are going to discuss here has to do with how well-known your brand actually is among consumers. It is not secret to anyone that a proper online presence can greatly boost your brand awareness among end users and your desired customers.
Of course, the level of familiarity that customers and in general the public has with your brand is absolutely crucial. You want to be recognized in order to stay ahead of the competition. People almost always Google what they want to purchase before making the final decision. Wouldn’t it be nice if your brand name came up among the top brands in the results? That can be achieved by having an online store.
- Enhanced Consumer Experience
Traditionally, when a purchase is made the customer and the business owner may never come into contact again. However, with online stores, you can provide services to consumers, and easily so, after they have made a purchase.
Studies have proven that this impacts customers deeply and creates a lasting relationship between them and your brand. So, next time around when they need a product or service that you offer, they’ll make sure to consider your store.
- Easy Space for Showcasing
A great advantage that having an online store can offer you is that it provides you with a space and platform wherein you can showcase your products and services the way you want to.
You can pick and choose which products and services you want users to see first, and you also get to choose how such products and services are described to them.
- Improved Marketing
Marketing is an ever-growing ocean. There are endless tools and techniques and methods. And more are being added every day.
So, the general idea of marketing is something you can do no matter what form or shape your business has. However, the marketing edge that an online store can provide for you is that it can improve the ads that you put out there.
Through an online store you get to find out exactly what the users want and look for – literally! You get to see their key words and key phrases when they are looking into making a purchase.
Knowledge and information which then can be used to prepare more suitable and targeted advertisement.
- Less Expensive Retail
Retail can be expensive, right? This is something that any business owner will agree with. Everyone prefers to do wholesale. Because retail comes with a lot of costs at a lower profit margin.
For every single product that you sell, you have to incur costs, including utilities, marketing, rent, etc.
But, perhaps the biggest advantage of having an online store is the lower costs for retail. You can sell your product or service one by one, without having to sustain so much costs.
Because everything is on the website, you don’t need to hire additional personnel to meet the demands of the users. Numerous retail sales can take place at the same time. Everything is less expensive in matters of retail with an online store.
- New Target Audience
More customers lead to a flourishing business. And that is what an online presence can provide for you in the easiest way. With the help of online and internet based tools, such as SEO, which stands for search engine optimization, you can tap into new pools of end users.
A well designed and well-adjusted website can attract a great deal of internet traffic to your website and with that come new customers.
- Always Available
How long can you keep your physical store open? There are so few stores that are open 24/7. The vast majority of stores are open during business hours or at the latest about 16 to 18 hours a day. Why? There is a multiplicity of reasons. Maybe there are legal impediments in the way, which is sometimes the case. But even if there are no legal barriers, the costs of keeping your physical store open all the time make it impossible to do so.
On the other hand, with an online store, your “store” is open 24/7. Your products and services are available to users all the time.
So, these were 7 reasons why you need an online store. We could have easily counted more! But it is clear why not having an online presence for any business is a disadvantage. Contact our team at CSC Int. for a free consultation on how to get started with your online stor